I was checking out at
Costco today and the gentleman behind me commented that he was glad to see I
was purchasing Bogle wine. "Yes," I said "My neighbor turned me
on to it last holiday season. It is very good for the price."
He told me he had known the
"father" of Bogle wines. The man had lost an arm in a grape picking
machine, walked to the house holding the bleeding shoulder, and they had
re-attached his arm. But the experience had been so stressful it damaged his
heart. He died 12 years later, waiting for a heart transplant, while he was
still in his 40's. His children still have the business.
Now, I would have purchased
Bogle wine again because it is good, in my price range, etc. But now that I
have heard the story from a friendly, engaging gentleman, who touched my
shoulder as I was leaving in an ending to our fleeting relationship, I will buy
Bogle wine with a good feeling. As a matter of fact, if I wasn't a married
women, I might have asked him to share a bottle with me! He was that nice!
Bogle wine will no longer
just be one more product in my shopping cart; it has a special place in my
heart, an experience. I remembered what the stranger had told me because it was
a story. It had person, place, problem, progress and point. It had everything
it needed for me to remember everything he said.
That is the power of story.
A personal communication is always better than an electronic tweet, post or
email. But here I am writing a blog about it! Go figure.
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