
While working on my repertoire of stories, I was gushing with creativity and energy. One idea led to another and another and another followed by my organizing them into logical and distinctive categories. As I wrote brief descriptions for each story, it was as if I was ‘reliving’ the stories much in the manner of a life review. Time and space melted away and I was fully immersed in the experience of remembering these personal stories. The more I worked, the more I wanted to work. Some writers have called this ‘being in the flow” as it felt like the stories were carrying me rather than me carrying them.
Another way of describing this is a sense of being pregnant with story ideas. While some of these stories are full term and in fact, already delivered, others are very much in various states of the gestational period of reflection, nurturance and growth. I am certain they will tell me when they are ready to emerge to the outer world. The labor pains will be an impatient insistence to be shared, to be told, to be heard. In the meantime, I both eagerly and patiently await their arrival as I continue to provide the most optimal environment for their development.
Here's the description that accompanied the image, found here:
If you do not think that the process of delivering ideas is a ‘laborious’ task, see this print advertisement. It has been created for The West Australian Newspaper by Marketforce Australia, to announce its support for great advertising and genuine creativity. The Caxton Awards. The PADC Wet Fellowship and Creative Champion Awards, and The Campaign Brief Award for Best Print Campaign… The newspaper has so many proud things to announce to the advertising industry. Well, comparing the process of conceptualization to pregnancy is not a new one, and the plain visualization of this beaten idea makes the ad come below an average mark. However, the message is conveyed with ease. CREDITS Advertising Agency: Marketforce, Australia Executive Creative Director: Andrew Tinning Art Director: Andrew Chu Copywriter: Ryan Albuino Agency Producer: Catalina Clema Photographer: Allan MylesRetoucher: Madeleine de Pierres Account manager: Silvana Visinoni Via: Ads of the world
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